Reso Newsflash.

October 2024 | Be Remarkable

Hi there,

This month, we dive into all things MarTech, including AI & personalisation, how to build the ideal MarTech stack, and the key trends to watch out for. 

We will also look into the impact of AI Overviews on traditional SEO and paid search, and the recent tensions between WordPress and WP Engine. 

Enjoy!

Ps. Was this email forwarded to you? Sign up here to stay in the loop. 

Industry Contributions. 

State of MarTech in Australia Report.

With over 14,100 marketing products to choose from, building the ideal MarTech stack is no easy feat. 

The new State of MarTech report simplifies the process—covering everything from the game-changing role of AI to why first-party data is now essential for success.

What to expect: 

• First-Party Data Power: With third-party cookies on their way out, first-party data is becoming your competitive edge. 
  
  
• AI’s Impact: AI is reshaping marketing - enhancing performance, personalisation, and efficiency. 
  
  
• MarTech Mastery: Businesses with flexible tech stacks and advanced analytics are excelling in customer engagement and ROI. 

Top Reads. 

5 Key MarTech Priorities for CMOs in 2025.

As economic conditions tighten, CMOs are prioritising MarTech solutions that deliver tangible results.

Key solutions include optimising their current MarTech stack, leveraging first-party data, and building resilience for long-term success. 

Google AI Overviews: The New Frontier in SEO.

AI Overviews are shaking up the search landscape for Australian brands.

Our SEO team has been testing Google's new AI search since it arrived here in Australia. And it's clear to see that they prioritise broad, question-based searches, whilst paid ads still dominate the top search results.

Google AI Overviews & Paid Search: What You Need to Know.

Google Australia has been testing its AI Overviews product in Australia and New Zealand since late September 2024. 

The tests show how people are asking longer questions, exploring complex subjects, and uncovering new perspectives.

The WordPress Controversy: Is Composable Architecture The Way Forward?

The recent tensions between WordPress and WP Engine have left many in the web development community questioning traditional website management methods. 

The controversy serves as a reminder that a more adaptable and scalable approach, such as composable architecture, may be better suited for web developers. 

What RESOs are reading.

• TikTok introduces their newest automated ad feature, Smart+ that takes care of ad creation and placement. 
• Google updates Robots.txt policy that calls for auditing existing robots.txt files. 
• PayPal opens business with advertisers by launching PayPal ads. 
• Experts predict the rise of eCommerce fraud in the next 5 years because of AI, but they advise to combat it with AI as well. 

Matt Keegan

Managing Director, Resolution Digital 

Connect with me  |  Email me