Reso Newsflash.

November 2024 | Be Remarkable

Hi there,

As we approach the final stretch of 2024, it’s time to reflect and get ready for the year ahead. In this month’s Newsflash, we discuss MECCA’s latest 3DOOH campaign, the benefits of a composable MarTech stack, and highlight why Conversion Rate Optimisation (CRO) is pivotal for driving exceptional ROI.

Enjoy!

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Reso Wins. 

Resolution Digital Wins at The B&T Awards.

It’s time to celebrate because Resolution Digital has been awarded Best Digital Services at the B&T Awards for the third consecutive year!

This award is a testament to our team's commitment to helping our clients drive remarkable results amidst the evolving digital landscape.

MECCA & Charlotte Tilbury's Holiday Campaign.

We lit up Melbourne’s CBD with two incredible large-format digital sites, designed for 3DOOH installations.

Capturing the sparkle and magic of the holiday season, this BIG, BOLD, and BRIGHT campaign—starring Kate Moss—pushes the boundaries of digital out-of-home innovation.

This activation showcases the creative collaboration of our team, MECCA’s creative experts, and QMS’ QUBE team.

Top Reads. 

What Is CRO’s True Impact On ROI? 

Conversion Rate Optimisation (CRO) is no longer optional—it's essential, according to our very own Experience Optimisation Account Director, Melanie Williams. 

How To Build a Composable MarTech Stack. 

With over 14,100 MarTech solutions to choose from, the need for flexible, adaptable marketing technology has never been greater. 

Our Head of Marketing Technology, Benni Lucas, discusses how composable architecture is transforming MarTech, and empowering businesses to build dynamic stacks that thrive in this ever-evolving digital world. 

ICYMI. 

State of MarTech 2025. 

Is AI going to play a big role in the future of MarTech?  

According to a 2024 marketing survey by the Marketing AI Institute, 75% of marketing teams are not offered AI training by their organisations, but 99% of the survey respondents use AI daily.

Download the State of MarTech report at the link below to learn more.

What RESOs are reading.

• 5 key MarTech priorities CMOs need to watch out for in 2025.
• Google’s latest AIO changes: Are they a threat to SEO?
• The latest news on Google's Privacy Sandbox, and what this means for you.
• Why Nostalgia Marketing has been a go-to for successful brands. 

Matt Keegan

Managing Director, Resolution Digital 

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