Newsflash - May 2023 | Resolution Digital

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Reso Newsflash.

May 2023 | Be Remarkable

Hi there,

For this month's newsflash, we take a deep dive into:

• How marketers are really navigating the MarTech landscape
• The perks of SEO during economic uncertainty
• MECCA's new ‘Trending Machine’ campaign on Pinterest

Enjoy!

Latest Industry Contributions.

How is Australia navigating the MarTech landscape?

The online marketing landscape is rapidly evolving, with new tech tools and privacy regulations on the rise.

We surveyed a group of marketing leaders in Australia to understand how they’re adapting to these privacy changes and taking advantage of new technologies to drive performance and success.

Download the report

Top Reads.

Torrens appoints Resolution Digital as its full-service digital partner

Torrens University appoints Resolution Digital as its full-service digital partner

We're thrilled to share that Torrens University has appointed Resolution Digital as its media agency, making Resolution Digital a full-service digital partner of Torrens University.

Top News.

Key APAC trends influencing the future of search marketing

The digital world and its audience continues to evolve, and search must continue to adapt to remain a dominant feature.

Our GM of Product & Partnerships, Georgina Wall shares the key trends influencing the search market in the APAC region.

Is SEO the key to marketing in an economic downturn?

By increasing the visibility of your website, you can build credibility and trust during a wave of uncertainty.

Our SEO experts share their insights into how you can leverage SEO to its full potential during a recession.

Is your business ready for a cookieless world?

With new platforms, channels and features emerging so rapidly, it can be difficult for a business to define where they should spend their marketing budget.

Our Head of Marketing Technology, Benni Lucas deep dives into this further.

MECCA launches digital ‘Trending Machine’ campaign on Pinterest

A first of its kind, MECCA has partnered with Pinterest to bring to life its global first campaign execution, 'Trending Machine'.

The digital experience highlights four shoppable makeup looks currently trending on Pinterest.

Trend Talk.

Don’t let your website be a victim of AI content scraping

A few simple steps to set up security for your website can help you to avoid potential harm to your SEO and brand reputation from the likes of ChatGPT.

The ResoLab: SEO Snapshot

How will the latest Google updates impact your SEO efforts? We take a look at just that, in this month's SEO Snapshot.

What’s behind the ChatGPT hype?

Its AI potential to produce quality content, analyse data, and optimise websites can reinvent how businesses function.

How can we use it to our advantage, for better customer experiences?

The ResoLab: Let's get social

Check out Snap's new suite of advertising tools, TikTok's #NewMusic hub, encrypted DMs on Twitter, and much more.

Video of the Month.

How McDonald's received 1 billion website visits in a year

McDonald's site visits went from 10 million to an astonishing 1 billion a year, thanks to local SEO marketing and credible customer reviews.

Learn more

What RESOs are reading

● Instagram adds search ad placement into its Marketing API.
● Google Search to become more “visual, snackable, personal, and human”.

● The key announcements you need to know from Google's annual I/O event, with this marketer's guide.