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Reso Newsflash.

June 2023 | Be Remarkable

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Hi there,

 

In this Newsflash, we'll deep dive into: 

  • How to master Google Analytics 4 (GA4)
  • Why advanced personalisation is key to delivering a great customer service
  • How prepared Australian marketers are for a cookieless future

 Enjoy!

Industry Events.

Online Retailer 2023

Save the date: 19-20 July

 

Next month, we’ll be attending Online Retailer in Sydney, on 19-20 July. If you’re also attending, say hello to one of our team at stand G103.

 

We’ll also be joining our client, Contiki who will be sharing their debut back into the post-covid travel market, @ 2.20 pm on Thursday, 19th July in the Tech Talk theatre.

 

We hope to see you there!

Top Reads.

Goodbye, Universal Analytics, Hello GA4!

It’s The Final Countdown... Goodbye Universal Analytics, Hello GA4!

 

The countdown is on as we bid farewell to Universal Analytics (UA) on 1st July, 2023.

 

But as Google Analytics 4 (GA4) takes over, many questions remain unanswered. Our analytics team have answered our client’s frequently asked questions to help you navigate the new era of Google Analytics.

 

Read more

Have you switched to GA4? - Have your say

Have you made the switch to GA4?

Have your say in our GA4 poll over on LinkedIn, to see how prepared your business is compared to others.

Latest News.

Is Advanced Personalisation the answer to great customer experience, in a cookieless world

Is Advanced Personalisation the answer to great customer experience? 

 

Our GM of Digital Innovation, Melanie Burlett shares her thoughts with AdNews, on why brands should consider advanced personalisation to deliver great customer experiences.

 

Read more

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Trend Talk.

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How prepared is your business for a cookieless future? 


Our Head of MarTech Benni Lucas shares how Australian Marketers are adapting to privacy-first changes, whilst preparing for a cookieless future.

 

Read more

The future of attribution modelling without cookies

The future of attribution modelling without cookies

 

The cookie deprecation’s impact on attribution modelling is significant, as many attribution measurement techniques have previously relied heavily on third-party cookies.

 

Take a look at the attribution models available for this new era of digital analytics.

 

Read more

Video of the Month.

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Excel in a privacy-first, cookieless media landscape

 

Most browsers are making it mandatory to strip third-party cookies. So what does this mean for marketers heavily reliant on the cookie for user tracking?

Our end-to-end data, audience matching and engagement framework, FirstTarget. ensures a future-proof and effective approach to reaching and engaging online audiences with a first-party data strategy.

 

Learn more

What RESOs are reading

  • TikTok has launched ‘Trendy Beat’, an in-app update that allows TikTokers to display their own product and create a sales pipeline without relying on third-party sellers.
  • Instagram is developing a new AI chat option that would enable you to ask questions of an AI system within any chat thread.
  • LinkedIn phases out native carousel posts, profile videos, and its in-image linking option.
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