Why advanced personalisation is key to delivering a great customer service
How prepared Australian marketers are for a cookieless future
Enjoy!
Industry Events.
Save the date: 19-20 July
Next month, we’ll be attending Online Retailer in Sydney, on 19-20 July. If you’re also attending, say hello to one of our team at stand G103.
We’ll also be joining our client, Contiki who will be sharing their debut back into the post-covid travel market, @ 2.20 pm on Thursday, 19th July in the Tech Talk theatre.
We hope to see you there!
Top Reads.
It’s The Final Countdown... Goodbye Universal Analytics, Hello GA4!
The countdown is on as we bid farewell to Universal Analytics (UA) on 1st July, 2023.
But as Google Analytics 4 (GA4) takes over, many questions remain unanswered. Our analytics team have answered our client’s frequently asked questions to help you navigate the new era of Google Analytics.
Have your say in our GA4 poll over on LinkedIn, to see how prepared your business is compared to others.
Latest News.
Is Advanced Personalisation the answer to great customer experience?
Our GM of Digital Innovation, Melanie Burlett shares her thoughts with AdNews, on why brands should consider advanced personalisation to deliver great customer experiences.
The future of attribution modelling without cookies
The cookie deprecation’s impact on attribution modelling is significant, as many attribution measurement techniques have previously relied heavily on third-party cookies.
Take a look at the attribution models available for this new era of digital analytics.
Excel in a privacy-first, cookieless media landscape
Most browsers are making it mandatory to strip third-party cookies. So what does this mean for marketers heavily reliant on the cookie for user tracking?
Our end-to-end data, audience matching and engagement framework, FirstTarget. ensures a future-proof and effective approach to reaching and engaging online audiences with a first-party data strategy.
TikTok has launched ‘Trendy Beat’, an in-app update that allows TikTokers to display their own product and create a sales pipeline without relying on third-party sellers.
