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Reso Newsflash.

July 2023 | Be Remarkable

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Hi there,

 

In this Newsflash, we dive into: 

  • How to leverage the eCommerce boom
  • The top CMO MarTech priorities
  • The alternative A/B testing platforms available to Google Optimize

Enjoy!

New Client Win.

Aspen Pharma appoints Resolution Digital as its Search agency

Aspen Pharma appoints Resolution Digital as its Search agency

We're thrilled to share that we have been appointed Aspen Pharma Group's search agency partner for their 20 brands.

This extended partnership follows a successful first year working with Aspen's leading brands, Coloxyl, Dymadon, Flo and Novalac on their search strategies.

 

Read more

Latest Industry Contributions.

We all know that online shopping isn't slowing down

We all know that online shopping isn't slowing down

How do you leverage this growth trajectory? Take a look at the online shopping events driving results, the impact of inflation, best practices for online growth, and much more in our latest comprehensive eCommerce report.

 

Download the report

Latest Event.

Resolution Digital at Online Retailer 2023

Resolution Digital at Online Retailer

 

Last week, some of our Sydney team attended Online Retailer Conference & Expo 2023, Sydney.

 

We were joined by our client Contiki, for a one-hour discussion on how the Contiki team made an epic comeback into the travel market following two years of lockdowns and border closures.

 

If you'd like to find out more about how Contiki saw a 348% YoY increase in revenue thanks to an 'always on, everywhere' digital strategy, simply reply to this email, and we'll talk you through how we did it.

Hot off the press.

Karina Pike and Monique Gilbert shortlisted for B&T Women in Media Awards

Two Reso's Shortlisted for B&T Women in Media Awards

Congratulations to our General Manager, Karina Pike, and Client Partnership Director, Monique Gilbert for being shortlisted for B&T's prestigious Women in Media Awards.  

We look forward to cheering on all the fabulous women who are achieving great things at the Awards Ceremony in Sydney, on 25th August!

 

Read more

Top Reads.

 Don’t let the sun set on you – Prove CRO before it’s too late

Don’t let the sun set on you – Prove CRO before it’s too late

 

As Google Optimize is scheduled to sunset in September this year, businesses reliant on the platform will need to have an alternative lined up.
 
Our Head of Experience Myles Humphrey looks into the best alternative platforms available, below.

 

Read more

Understanding MarTech priorities for CMOs during economic headwinds with Matthew Keegan

Understanding MarTech priorities for CMOs during economic headwinds

 

As budgets tighten amid rising inflation and talks of a recession, CMO's top priorities must include getting more value from their MarTech stack.
 
Our Managing Director, Matthew Keegan explores these priorities further, with poor technology implementation and integration being one of the biggest challenges.

 

Read more

Trend Talk.

How to win at Amazon Marketplace

How to win at Amazon Marketplace


One of the benefits for online brands is the variety of marketplaces available. Too much choice, however, can lead to confusion; how do you know which is the best place for your brand to get the best returns?

 

Our eCommerce expert, Alice Cleret explores why Amazon Marketplace is such a popular option amongst successful brands.

 

Read more

The world of Accessible Design

The world of Accessible Design

 

In today's digital landscape, ensuring that your website is user-friendly for everyone is paramount.

 

Our UX Director, Josh Fraser takes a look at how to make your digital presence inclusive for everyone.

 

Read more

Building a winning Retail eCommerce Strategy

Building a Winning Retail eCommerce Strategy

 

Deep dive into how to build a winning eCommerce retail strategy that delivers results.

 

Read more

Video of the Month.

Transform your Business with a First-Party Data Strategy

Transform your business with a First-Party Data Strategy

 

As we say farewell to the cookie, our Head of Strategy, Klaus Germann explores why businesses need a first-party data strategy in place to deliver remarkable ROI & results.  

 

Watch the video | Learn more

What RESOs are reading

  • Twitter changes its official handle to 'X'.
  • $20bn wasted in global online ads, and Australian brands are indifferent on scrutiny versus other media channels.
  • Reddit launches its own verification badge, rolling out the newest feature to a select number of users.
  • TikTok expands its content variation by introducing text-based posts.
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