Why are Chat Experience Results Pages (CHERPs) a threat to your SEO strategy? Why is omnichannel optimisation so important for your brand's success?
We answer these questions and a whole lot more in this month's newsflash.
Enjoy!
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Top News.
The Google Cookie U-Turn.
As we all well know, Google Chrome is proposing a new approach to third-party cookies (3PC) that prioritises user choice over complete cookie deprecation.
We dive into what has changed, and what this means for brands, advertisers and agencies alike.
Without an omnichannel view of your brand, you're flying blind according to our Optimisation Director, Mel Williams.
It’s also impossible to improve the user experience if you don’t fully understand all the moments that customers go through as part of their brand experience.
We all know that generative AI is on the rise, and search engines such as Google and Bing will be launching AI-generated search answers in the search bar very soon.
This change in search is calling for an overhaul on how marketers should approach the future of search.
