Newsflash - Jan 2023 | Resolution Digital

View in browser

Reso Newsflash.

January 2023 | Be Remarkable

Hi there,

Hope you’ve had a great start to 2023!

For January’s newsflash, here are some of the highlights:

- New date announced for the GA4 Advanced Analytics Training Course
- Kentico Global Site of the Month with Chevron Renaissance
- Contiki’s successful Pinterest campaign
- Learn how to manage your brand’s online reputation.

Enjoy!

Save the date.

Google Analytics 4 (GA4) Advanced Analytics Training Course is back!

With less than 6 months before Universal Analytics stops collecting data, now is the time to fast-track your Google Analytics (GA4) skills.

You’re invited to join us for the GA4 Advanced Analytics Training Course, which will cover an introduction to GA4, attribution modelling, best practices top tips for you and your team to leverage the platform to its full ability.

Join the course

Featured Case Study.

2023 is the year for international travel, with Australia returning to pre-pandemic levels for the first time in three years!

When Contiki re-entered the travel market last year, promoting their European summer trips to Gen-Z adventure seekers was top of the agenda. Contiki had an ambitious 10 x ROAS, which we were able to surpass significantly in just 3 weeks!

Take a look at how we did it

Top News.

TRKKN.

Omnicom Media Group Australia has launched TRKKN as its dedicated Google Marketing and Cloud consultancy platform in Australia and New Zealand (AUNZ).

TRKKN's AUNZ operations will cover sales and consultancy for the entire Google Marketing Platform and Google Cloud Platform suite.

Kentico Global Site of the Month.

We've won Global Site of the Month by Kentico for the Chevron Renaissance website redesign and upgrade with Precision Group.

A big shout-out to our Remarkable Resos, who redesigned and upgraded the platform from Kentico 11 to Kentico Xperience 13.

Top Content.

Choosing Kontent.ai as your Headless CMS.

Headless CMS solutions are becoming increasingly popular, with Kontent.ai being a great option for content management at scale.

Read more

MarTech Q4 Update.

Although the second half of 2022 was quiet on the acquisition front, we've seen a shift in the approach to new marketing technology capabilities across the major vendors.

Online Reputation Management.

When doing business digitally, reputation is everything.

Brand reputation management is a vital part of any online retail business. No matter how well things might be going now, a business is never more than a few bad reviews or a digital misstep away from a reputation crisis.

Do you know when your ads are exhausted?

Our Creative Fatigue Dashboard uses direct APIs from digital platforms to automatically detect when ads are starting to experience creative fatigue.

This gives the opportunity to refresh or replace the ad in real-time, therefore avoiding media wastage on assets that are no longer performing. Find out how you can maximise your media spend.

Request a free demo today

What RESOs are reading

● Instagram Collections just got an upgrade. You can now create and save posts to collaborative collections with your friends.

● E-A-T concept gains an extra E from Google for Experience - a guideline that Google uses to determine if the content is valuable to readers and rank worthy.

● YouTube will roll out Shorts revenue-sharing program in February, which means that creators can start earning money from ads placed in-between their Shorts content.

● Meta is introducing new ad targeting limits for teens next month, which means that targeting personalised ads to users under 18 will no longer be an option.

● Pinterest announces a clean room partnership with LiveRamp to create clean rooms for advertisers on the visual discovery platform.