Reso Newsflash.

April 2024 | Be Remarkable

Hi there,

With Google's last hoorah of third-party cookies set in stone for later this year, here are some of our top resources to help you prepare for a more user-centric, privacy-conscious future of advertising. 

Enjoy! 

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Industry Event.

Privacy Masterclass Webinar Series: TRKKN.

Privacy regulation, AI ambiguity, and technology restrictions impact how marketers measure and optimise their marketing investments.  

Our friends over at TRKKN have a complimentary privacy masterclass series to help ensure your marketing campaigns remain on the right side of the privacy changes evolving in front of us.

Top Reads.

Get ahead of third-party cookie deprecation with Google's Privacy Sandbox.

As Chrome sets to remove all third-party cookies by Q3 this year, the urgency for marketers to adapt continues to increase. 

Dive in to learn how you can get ahead and ensure your marketing campaigns remain privacy-safe. 

Privacy, signal loss & the future of advertising.

Ongoing privacy legislations call for changes in the way businesses operate and fundamentally interact with their customers.  

In this guide, we share our stance on privacy and signal loss, and strategies to help you and your team stay ahead of the curve.

The cookie crumbles: user trackability plummets.

Changes are reshaping how browsers filter and control digital media and measurement.

Did you know that user trackability has dropped to an average of 47% in the last 15 months?

What RESOs are Reading

• In the lead-up to Mother's Day, our client MECCA is one of the first brands to leverage Samsung Ads native advertising solutions in the ANZ market.
• Transitioning to a first-party data strategy is key for Australian advertisers. 
• A recent study produces concrete data demonstrating how the lack of identifiers affects Cost Per Thousand Impressions (CPM).

Kate Gamble

Chief Customer Officer, Resolution Digital 

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